Turning potential prospects into customers is no longer easy for salespeople.  Why? The modern buyer has transformed. Today’s modern buyer is drastically different than buyers of the past, and the buying cycle has also changed significantly.  What can salespeople do to adapt to these changing times?

A sales organization’s success is more likely if its sales reps are skilled, knowledgeable and able to outperform.

The following infographic highlights the top challenges faced by sales teams in improving the modern buyer’s purchase experience, and generating revenue today and into the future.

Key Takeaways: 

• 72% of sales reps are not able to provide solutions to business issues.
• 64% of organizations report a rise in the average sales cycle in the last 12 months.
• 27% of sales professionals are directly engaging in core selling activities with prospects.

sfl infographic challenging state of selling-1

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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