Welcome to the Social Selling Tool Kit Series. This is a bi-weekly blog series that focuses on a specific segment of Social Selling tools in each post. This week’s post is dedicated to tools you can use to gather business intelligence and tracking information about your buyers and competitors.

So often having insights into the business that we interact with on a daily basis as well as their engagement with our emails can make the difference between closing a deal or not. The following tools have been designed to help you do just that.

And as always, if you have any suggestions for other tools we can include in our post, please feel free to mention them via the comment box provided below.


Price Range: FREE

You know a product is good when it is acquired by LinkedIn. Case and point; Newsle. This awesome notification tool works like Google Alerts for your LinkedIn and Facebook networks. Anytime someone in your social network is mentioned in a news release, Newsle automatically sends you an email notification. This makes it super easy to stay informed on what’s happening in your network.

With Newsle, you’ll never again miss out on an opportunity to start a warm conversation with someone when they receive media coverage.


Price Range: $ – $$$

The average North American changes jobs every 2.5 years and everytime they change jobs they get a whole new set of contact details. Keeping track of these and other changes across thousands of clients & prospects can quickly prove to be an insurmountable task. Enter InsideView

InsideView is one of the world leaders in business intelligence. This amazing tool gathers social sales data from sources around the world and plugs it directly into your CRM and mobile phone. Although this tool comes at quite a premium, the amount of time that can be saved while performing sales research to gather contact details and important business insights will quickly pay it back in spades.


Price Range: FREE → $

Want to know what happens after you click send on an email?… Yesware has your answer. After installing Yesware on your Gmail or Outlook account, it provides you visibility on the engagement your emails receive. Track opens, clicks, attachment views, etc.

Best of all, you can schedule emails for future delivery. Have you ever had a prospect say “ping me with an email in 2 months”? Instead of setting a reminder in your CRM, with Yesware you can write the email today and schedule it to be sent 2 months from now. Say “goodbye” to pestering Salesforce reminder popups!

HubSpot Sales

Price Range: FREE → $$

HubSpot Sales is the email tracking tool backed by one of the most powerful marketing automation platforms in the world — HubSpot. This handy tool plugs into your email and your CRM to track real-time interaction with your emails. It also has the added benefit of populating a company and personal profile on the recipients of your emails right in your inbox so you can send detailed information on them as you prepare your catchy messaging.

The smile-and-dial days are dead. Today we need to be informed sales professionals to stand any chance of winning new business. Buyers are more informed than ever before and we need to be too. Hopefully the tools above will help you in reaching that end. Let me know if you’ve got any questions or comments via the box provided below.

Dave Howe

Lets Talk Social Selling

Dave Howe

Author: Dave Howe

Dave is a gifted salesman with a passion for training. Having started from humble roots as a doorknocker in Australia, Dave quickly excelled over his decade long sales and marketing career to hold several VP and Director level positions. Prior to joining the Sales for Life team, Dave was involved with start-ups; building and training their sales teams from the ground up.

Leave a Reply

Login First!

Related Blogs

Dec 10, 2019 8:00 am
Overcoming Social Selling Objections From Your EMEA Leadership Team

Lately, sales leaders have been asking me how to overcome social selling objections from EMEA leadership teams. There’s no question that there’s a tremendous growth opportunity for social selling, or modern digital prospecting in EMEA because of the General Data Protection Regulation (GDPR) – a relatively new European privacy law, which has dramatically restricted the … Continue reading “Overcoming Social Selling Objections From Your EMEA Leadership Team”

Nov 20, 2019 4:10 pm
Rethink How You Select The Right Target Accounts With Social Proximity

When selecting the right accounts to go after, remember to choose wisely. How you and your sales organization identify which accounts to target will dictate your time, effort and deal velocity.

Sep 20, 2019 1:04 pm
Social Media for Sales vs. Social Selling: What’s the Difference? [Infographic]

For years, the above has been a recurring question that I’ve received from sales executives, business owners, and sales leaders. They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things:

Aug 30, 2019 1:00 pm
Train The Trainer: What Most Sales Enablement Strategies Are Missing

After seven years of working with 350-400 customers, it recently dawned on me that there’s a fundamental flaw in the sales training industry. For context, consultants like us typically go into market and provide sales leaders with basic training on how to be a coach of modern, digital sales skills. We then train the sellers … Continue reading “Train The Trainer: What Most Sales Enablement Strategies Are Missing”