When asked about their changing priorities for 2017, B2B marketers indicated that their leading priorities have shifted from top-of-funnel to down-funnel activities.
Read on below to learn how B2B marketing priorities have shifted based on revenue, pipeline, and customers.
For years, the above has been a recurring question that I’ve received from sales executives, business owners, and sales leaders. They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things:
Over the last two weeks, two prospective customers have approached me with different ideas they had for their businesses.
Video marketing is getting more popular and effective every day. Marketers from all over the world are using videos to achieve a variety of different goals. Video is not only a useful educational tool, but they also help users to understand products and services, Website traffic sources show that videos not only cover a good … Continue reading “Why You Should Include Video Marketing in Your 2019 Marketing Budget”
Turning potential prospects into customers is no longer easy for salespeople. Why? The modern buyer has transformed. Today’s modern buyer is drastically different than buyers of the past, and the buying cycle has also changed significantly. What can salespeople do to adapt to these changing times?