Today, more and more companies are assigning dedicated sales enablement functions. But the majority of these sales enablement teams are still getting their footing: only 36% have a formal vision. The result? It’s taking longer and longer for new members of your sales team to get ramped up, which is directly affecting your quota and win rates. 

Sound familiar? You’re not alone. In a survey of over 400 business leaders, CSO Insights 2016 Sales Optimization Studyfound: While 45% of companies currently have a sales enablement function, only 31% meet or exceed all of their expectations Tweet: 45% of companies have sales enablement, but only 31% meet or exceed expectations via @MySales4Life https://ctt.ec/g35Fb+ . When onboarding meets or exceeds expectations, win rates increased by 15% and quotas by 7% Tweet: When onboarding meets or exceeds expectations, win rates increased by 15% and quotas by 7% via @MySales4Life https://ctt.ec/e6qOb+ !

The good news? There’s a massive opportunity for sales enablement teams to have an impact on your bottom line. The study identifies top training strategies that are key to sales enablement success but need more attention Tweet: Social selling is the top training strategy key to sales enablement success @MySales4Life https://ctt.ec/bdNbx+ :

1) Social selling

2) Customer marketplace training

3) Customer journey training

If you want to see how these training strategies blend with coaching and technology to pave the way for reduced ramp-up times and increased win rates, check out this infographic from sales enablement solution company Brainshark.

Sales Enablement Infographic

Julia Manoukian

Author: Julia Manoukian

Julia is focused on creating, managing and producing everything content-related at Sales for Life. From product to content marketing, she is committed to constantly evolving the company's marketing strategy to exceed the demands of the ever-changing buyer.

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