<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1615744552004666&amp;ev=PageView&amp;noscript=1">

The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Why you Need Account Based Marketing for Your Organization?

Oct 17, 2018 4:00:00 PM - By Jamie Shanks

Are you implementing Account Based Marketing? If not! It’s time you started applying it in your organization! Studies have shown that the most effective ...

Read More
FREE Data & Market Intelligence tools to prepare your sales engagement

Aug 22, 2018 3:03:52 PM - By Jamie Shanks

Buyer hate when you begin a discovery call asking them a series of questions that’s CLEARLY available information in the public domain.This constant ...

Read More
Following The Buyer's Will: How To Improve Sales And Marketing Alignment [Infographic]

Feb 9, 2017 11:28:24 AM - By Julia Manoukian

It's now or never: if leaders want to stay up to date with today's B2B buyers they must embrace new organizational, collaboration, and compensation models. ...

Read More
13 Clear-Cut KPIs for #TeamRevenue To Measure Social Activity

Feb 3, 2017 11:00:00 AM - By Amar Sheth

Did you know that there's thousands of organizations worldwide that have kickstarted their very own social and digital selling methods? That's exciting. As the ...

Read More
Dear Marketing, Your Leads Are Crap

Jun 3, 2016 10:58:28 AM - By Neale Martin

Marketing, I know things have been difficult between us lately, but I need to bare my soul unto you: the leads you have been passing off to the sales team, are ...

Read More
Ideas That Stick: Why Buyers Like Some Content And Hate Others [INFOGRAPHIC]

May 27, 2016 1:31:10 PM - By Julia Manoukian

As a sales pro, how do I know the most effective content to share? According to Fractyl, it has to be visual, credible and appeal to buyer's emotion. These are ...

Read More
How Content Transforms Salespeople And Influences Buyers [With Visuals]

Apr 25, 2016 1:15:03 PM - By Jamie Shanks

Does your sales team understand your content strategy? Chances are the answer is a resounding “No.” And you’re not alone. Recent research from Richardson, a ...

Read More
How Content Marketing Helps Sales Teams Build More Pipeline [Infographic]

Feb 19, 2016 1:24:02 PM - By Daniel Ku

It's undeniable that content marketing is effective for your sales team's objectives. From establishing expertise and credibility to generating new leads and ...

Read More
Two Sides Of The Same Coin: Sales And Marketing Alignment

Feb 17, 2016 12:53:41 PM - By Daniel Ku

If your marketing and sales teams are working at cross purposes, the resulting disconnect can eat into your company's financial well-being. These two ...

Read More
5 Reasons Why Marketing Plays A Critical Role In Enabling Sales

Jan 28, 2016 10:00:58 AM - By Jamie Shanks

Newsflash: sales enablement has evolved. In the past, it was rolled up into HR or tied into learning. But lately, the new sales enablement role has become a ...

Read More
How To Multiply Conversations With Buyers Through Employee Advocacy

Jan 15, 2016 8:17:43 AM - By Daniel Ku

Do you want to grow your business faster? Don't answer that. Of course you do. The real question is: why aren't you looking deeper into employee advocacy? The ...

Read More
Creating Content That Sells: Two Key Considerations

Jan 14, 2016 8:58:34 AM - By Jamie Shanks

Organizations who align content to the buyer's journey understand that this is not only a competitive advantage but that content addresses buyer interests and ...

Read More
The Three Keys For An Effective Content Plan: Volume, Velocity And Probability

Dec 18, 2015 9:27:25 AM - By Jamie Shanks

About a month ago, we were working on a sales opportunity, and were in the throes of launching a Social Selling project. Suddenly, the prospect's marketing ...

Read More
7 Key Priorities For Sales And Marketing In 2016

Dec 3, 2015 6:24:36 AM - By Daniel Ku

What are you working on right now? If more people asked themselves that question (and answered honestly), 2016 would be the dawn of a much better world. More ...

Read More
How To Create An Army Of Content Soldiers With Employee Advocacy

Dec 1, 2015 6:40:46 AM - By Jamie Shanks

When you hear the term “content”, we immediately relate it to marketing. But the reality is that content is the currency of the modern buyer. It affects they ...

Read More
7 Data-Driven Reasons Why You Must Align Sales And Marketing

Nov 18, 2015 8:28:00 AM - By Daniel Ku

What is it with sales and marketing? Haven't you ever wondered what all the tension is really about? They share the same goal of bringing in customers and they ...

Read More
It's A Buyer Funnel, Not A Sales Process [Infographic]

Nov 11, 2015 9:12:06 AM - By Jose Sanchez

Your buyers have typically completed 57% of their process before actively engaging with Sales. So what are you doing to help them along their journey? The ...

Read More
Blowing Up The Silos Between Sales And Marketing

Oct 21, 2015 7:51:40 AM - By Amar Sheth

When applying for a traditional sales or marketing role in the future, here’s what you’ll hear: “Congratulations! Welcome to the Revenue Department.” That’s ...

Read More
eBook: One Team, One Goal - Aligning Marketing & Sales For Successful Social Selling

Sep 17, 2015 12:14:23 PM - By Daniel Ku

The facts don’t lie: companies with great alignment between Marketing and Sales deliver better results. According to Aberdeen, 99% of their sales teams reach ...

Read More
How Sales & Marketing Alignment Can Boost Revenue [Infographic]

Jul 21, 2015 6:16:27 AM - By Jose Sanchez

Marketing creates tons of relevant content but can’t get Sales to share it. Sales teams feel like Marketing doesn't support their efforts and that are not ...

Read More
How To Run Effective Meetings Between Sales And Marketing [With Sample Agenda]

Jan 20, 2015 4:35:25 PM - By Jose Sanchez

According to a study by Forrester Research, only eight percent of B2B companies believe they have a strong alignment between sales and marketing. This is a ...

Read More
3 Reasons Why Sales Shouldn’t Wait For Marketing! (Video)

Nov 12, 2014 12:12:31 PM - By Amar Sheth

The one thing we hear consistently from the sales pros we train is that they want to share content but want it delivered to them on a silver platter. Below are ...

Read More
Seeing Eye to Eye: 4 Keys for Sales & Marketing Alignment

Nov 7, 2014 9:15:07 AM - By Jose Sanchez

It's every company's nightmare scenario, and an all-too-common one. The sales team doesn't "get" what the marketing team is up to, and the marketing team ...

Read More

Subscribe to Email Updates

New Call-to-action
New call-to-action

Follow Us

Latest Blog Posts

Upcoming Events

Posts by Topic

see all