Twitter ListsWho doesn’t like lists? Staying organized is a huge part of our day (at least I hope it is for most of us). For social sellers, Twitter Lists are a must.

We’re all up to our eyeballs in work and sometimes the only way to feel productive is to run your day with a well thought out and efficient list.

Your time on Twitter shouldn’t be any different, especially if you’re new to the 140 character beast. Whether you’re just starting out with Twitter or wondering if you should jump in, there are a ton of great reasons to start with Twitter Lists. Check out a few here.

Before We Start: Make Sense of It All

In general, this is the biggest advantage. Before coming up with rock star ideas on how to use Twitter Lists to your advantage (some are below), use it for its most endearing feature: staying organized and making sense of it all.

If you’re just following users, that’s a great start. But, take it one step further now and get lists going. They’re really easy to make. If you log into Twitter now, you’ll see this on your profile page.

Twitter Lists

If you use a popular app like Hootsuite or TweetDeck, there’s a quick way to add people there, too. Here’s how I’d do it on Hootsuite. See the “Add to List” button below.

Guy Kawasaki

Start by grouping people together in categories that make sense for your work life. Maybe that’s by profession or the idea you’re following them for.

It’s as simple as that. The key is to start!

Here are some other ways to use Twitter Lists to your advantage:

Find Influencers in All Areas

This one is fairly self-explanatory. If you’re looking to validate your point of view with potential buyers, using influencer content is great. Start with building lists of influencers in multiple areas.

If you’re selling paper & packaging solutions for example, perhaps make a few lists around chemists, environmentalists, petroleum, etc. Essentially, think of the sphere around the solution you sell.

Social Selling Breakup

Follow Competitors

Find your competitors, follow them, and add them to a Twitter list. It’s always good to do a scan every now and then of the content they’re putting out and who they’re talking to. Who knows, maybe they’re talking to your potential buyers? Or maybe they can give you an idea or an edge on your next step.

Holding Tank

Use Twitter lists as a way to tag people in a holding tank before you decide where they go. This is especially good for prospecting. Imagine you’re following a #hashtag and you find people that could be future targets/advocates/etc. but you’re not entirely sure of where they should go. Put them in a ‘Holding Tank’ Twitter list and keep an eye on them in an organized way.

Perhaps you’re at a conference or trade show and you had a good conversation with them, but you’re not quite sure where they fit. The conversation hasn’t made it clear or not if they’re a prospect or just a person you’d like to nurture. The ‘Holding Tank’ is a great place for these people.

Make a Twitter List for your Clients

Here’s a novel concept. If you’re looking to demonstrate the ultimate go-getter attitude, consider making a Twitter list for your clients or future buyers. You’ll be able to start having deeper level conversations by proving that you get their business. I’ll have a future blog post about this, but want to plant the seeds now.

The Bottom Line

There are many more ideas on how you can use Twitter lists to your advantage. If you’re new to Twitter, or wondering whether you should be on Twitter, Twitter lists are a great feature that you should absolutely explore and get to know well over time.

The key is to get started now.

Need some help getting started and setting up your Twitter lists? Let’s set up a time to chat and I’ll walk you through it.

Amar Sheth


9 Step Thumb10 Step Book

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Feb 4, 2020 8:00 am
Management Crisis: Converting the Sales Manager Into a Coach

Lately, we keep hearing time and again from customers that frontline sales managers are falling down at a pace that is clearly a four-alarm fire! I back what people have been saying on podcasts and webinars I’ve engaged with about a management crisis, and agree with them. There’s no question that frontline sales managers – … Continue reading “Management Crisis: Converting the Sales Manager Into a Coach”

Jan 28, 2020 8:00 am
Relationship Mapping: The #1 Hole In Key Account Plans

I was in Paris this week launching a social selling program for a global enterprise account that has thousands of sellers. For the majority of social selling launches, companies typically look at modernizing their digital prospecting to find net new markets and accounts. In fact, this is how 75% of companies look at modern, digital … Continue reading “Relationship Mapping: The #1 Hole In Key Account Plans”

Jan 21, 2020 7:00 am
You Don’t Have A Prospecting Methodology. Now What?

We’ve just entered the 2020s, and for the last two months, we’ve been fielding calls from companies planning their 2020 kickoffs and sales training. As we dove into their existing sales processes and methodologies, we’ve found that many of these processes and methodologies have been acquired from third-party sales training companies like Sandler, Corporate Visions, … Continue reading “You Don’t Have A Prospecting Methodology. Now What?”

Dec 10, 2019 8:00 am
Overcoming Social Selling Objections From Your EMEA Leadership Team

Lately, sales leaders have been asking me how to overcome social selling objections from EMEA leadership teams. There’s no question that there’s a tremendous growth opportunity for social selling, or modern digital prospecting in EMEA because of the General Data Protection Regulation (GDPR) – a relatively new European privacy law, which has dramatically restricted the … Continue reading “Overcoming Social Selling Objections From Your EMEA Leadership Team”