Check out our blog for more Social Selling content: http://www.salesforlife.com/blog Tynan Fischer believes the value of any Social Selling initiative in an enterprise has to start from the top down with an emphasis on sales and marketing alignment. It’s a necessity for both sales and marketing to speak about what’s working and what’s not. The key is to create a two-way street of communication revolving around content. Understand how to use content and most importantly, how to align content to the buyer’s journey.

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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Mar 1, 2018 2:45 pm
Jamie Shanks: The Executive Guide to Social Selling Success

http://www.salesforlife.com This presentation is the roadmap for executive buy-in and strategy to execute a successful Social Selling program. The goal of this session is to allow triple alignment between sales enablement, marketing, and sales operations. Follow these steps and you will be able to implement a Social Selling program that drives long-lasting revenue.