Hi, this is Jamie Shanks at Sales For Life and this is Social Selling in 60 seconds.
I have a quick question for you. Are you having trouble taking the information within LinkedIn and populating it into Salesforce?
Or do you ever wonder, who else in your own organization and this doesn't even have to be the Sales department, this could be somebody in HR or finance that's connected to a prospect the you want to deal with. They could be next door neighbors - for all you know, they could be golfing buddies.
I want to introduce you to a tool called "KiteDesk" - a client of ours introduced it to us about a month ago. And after meeting the VP of Sales - Sean, he has been fantastic and this tool is poised for huge things in Social Selling.
It does a host of things that you need to understand. One the biggest value pieces that it allows you to do, is extend your network beyond your Sales Department. I love LinkedIn, I love LinkedIn Team-Link as an example. But the realities are, is that companies are only taking their Sales Department and connecting them at a first degree with Team Link. But with Kite Desk you can connect Finance, Operations and Human resources altogether. Now you have the horsepower of every connection within your network.
One of the other main things that "KiteDesk" can offer you, is it can sweep information from any website including LinkedIn. So you find a prospect, second or third degree prospect in LinkedIn, at click of a button you could drag that information directly into Sales Force as a lead or contact.
Most importantly it's actually addressing Social proximity. Its "stack ranking" - you click on a Web site it shows you everybody that you're connected to and everyone in your own network, including the employees at your own company. And then it shows you the probability of an introduction based on the relationships that that person has with people in your own company.
This is a fantastic tool for mid-market and enterprise clients. I recommend you check out. We're going to be using it internally as we just got introduced to it and I wanted you to know about it first.
If you don’t want to be left behind the 8 ball – you need to start to take action. The following dozen blog posts on utilizing Social Selling strategies using LinkedIn can help you start. If you are really looking for some hidden gems on how you can attract a very specific prospect, I recommend you check out – 10 Steps to Building a Social Selling Machine. Find the topic of Social Selling interesting? Click below to book a time in my calendar to explore further!
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