People resist change, whether it’s internal change or with buyers. This isn’t because people don’t want to change. It starts with a more complex understanding how change will happen and the result will be. In this session, Jim Dickie (Research Fellow, CSO Insights), Steve Woods (CTO, Nudge.ai) and Amar Sheth (VP of Customer Success, Sales for Life) will discuss why sales transformation is a must and how to enable change.

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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Jamie Shanks: The Executive Guide to Social Selling Success

http://www.salesforlife.com This presentation is the roadmap for executive buy-in and strategy to execute a successful Social Selling program. The goal of this session is to allow triple alignment between sales enablement, marketing, and sales operations. Follow these steps and you will be able to implement a Social Selling program that drives long-lasting revenue.