When sales and marketing work well together, social media marketing and social selling are powerful strategies for driving revenue. In fact, as recent social media statistics state, 64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online.

You may think that they are one in the same. However, there are some important distinctions. 

What is Social Selling?

Social selling is a vital tool that can be broken down into four main approaches:

  • Creating a strong brand
  • Building relationships
  • Engaging with your customers
  • Focusing on your prospects

Social selling can show your audience that your company is active, aware and approachable, and provides you with the data to turn those connections into potential sales. No doubt LinkedIn, Twitter, Facebook, and Instagram are integral parts of social selling but the bigger picture involves sharing the value-added content with the intended audience.

LinkedIn reported that companies using consistent social selling processes attract 45% more opportunities than their rivals, and are 51% more likely to achieve quotas.

What is Social Media Marketing?

Social media marketing is the process of marketing online by implementing different strategies that enable you achieve marketing communication and branding goals. Content sharing, images, and videos are big contributors to social media marketing. Businesses across the world increase their ‘word of mouth’ advertising through Facebook, Twitter, Instagram, LinkedIn and other channels, which is a powerful method of promoting products and services. 

Social Selling vs. Social Media Marketing

Social selling is simply sales with a sole objective of revenue generation. On the other hand, social media marketing is any social media activity that does not have revenue generation as its primary goal.

The only differentiator between social selling and social media marketing is ‘Revenue Creation’. Social selling drives revenue, while social media marketing drives awareness.

Combining Social Selling and Social Media Marketing

Social media marketing is a dynamic powerhouse that can deliver the right content at the right time, but the potential buyers require an established relationship. Both sales and marketing go side by side and without each other, the selling process is considered incomplete. And together, social selling and social media marketing have the potential to positively impact your businesses’ bottom line. 

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Feb 25, 2020 8:00 am
Post-Sales Kickoff Prospecting Slump? Now What?

We’re approaching the end of sales kickoff season. Companies have brought their sales teams together, and have started planning new go-to-market strategies. They’ve added new product features, benefits, and new territory plans to their sales bags. With the best companies (unfortunately, most companies don’t do this enough), there is a new skills-based learning deployed at … Continue reading “Post-Sales Kickoff Prospecting Slump? Now What?”

Feb 18, 2020 8:00 am
CEO Summit: What 46 Different CEOs Wanted Their Sellers To Do

I was in Nelson, British Columbia recently for an extreme skiing trip in the Selkirk Mountains. I had the opportunity to live on top of Baldface Mountain for a week with 46 other CEOs, and it was incredible to listen to the pitfalls, challenges, best practices, and opportunities in each of their businesses.

Dec 10, 2019 8:00 am
Overcoming Social Selling Objections From Your EMEA Leadership Team

Lately, sales leaders have been asking me how to overcome social selling objections from EMEA leadership teams. There’s no question that there’s a tremendous growth opportunity for social selling, or modern digital prospecting in EMEA because of the General Data Protection Regulation (GDPR) – a relatively new European privacy law, which has dramatically restricted the … Continue reading “Overcoming Social Selling Objections From Your EMEA Leadership Team”

Dec 3, 2019 6:10 am
What skill-based capabilities are your sales enablement teams mastering in the 2020s?

Times are changing for sales enablement, and it’s not good news. The sales enablement function is at a crossroads. Why? What we’re seeing is an out-with-the-old, in-with-the-new type mentality regarding sales enablement leaders. Unfortunately, sales enablement has been an afterthought for many organizations, and is treated as a second-class citizen inside the sales function. It … Continue reading “What skill-based capabilities are your sales enablement teams mastering in the 2020s?”