Klout Score

For those Social Salespeople wishing to gauge their influence online in any given domain, Klout has quickly become a recognized standard for doing so. It measures your involvement with platforms like Twitter, Facebook, Linkedin, etc to effectively rank user profiles based on strength of one’s online presence. Understanding your score will ultimately give you the ability to improve upon it, and subsequently unlock your ability to influence. Here’s what Klout has to say about your score:

40– (Your Average) – You have connected your Social Media accounts and share fresh content on platforms like Facebook, this keeps people talking on your wall

50– You continue to get involved in new networks, producing new content, building a following, adding new connections

60– You keep active across multiple networks, you have a primary network where your content consistently churns out ‘likes’ and comments

70– You continually produce relevant content about specialized domains. You have fully connected your accounts. You are engaged and post witty updates that drive your followers to comment, share, and reply

80– Your offline presence is as strong as it is online. Your frequent tweets on Twitter are followed, mentioned, and shared by thousands. You have a Wikipedia ranking

90– You last name is Obama or Winfrey, you are no longer concerned with Klout score, you have the most popular Wikipedia page online

The Bottom Line

Your ability to influence people online has a direct correlation to your success as a Social Salesperson. Use systems like Klout to track/measure/manage your progress and you will have the visibility you need to drive gains.

Find that you adopt things like this more effectively with something like a 90-day plan? Sales for Life and I would be happy to help, we’ve designed a unique program to help companies use tools like this to grow. Click the button below to set up a meeting to discuss.

Robert Kavanagh
Robert Kavanagh

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Dec 10, 2019 8:00 am
Overcoming Social Selling Objections From Your EMEA Leadership Team

Lately, sales leaders have been asking me how to overcome social selling objections from EMEA leadership teams. There’s no question that there’s a tremendous growth opportunity for social selling, or modern digital prospecting in EMEA because of the General Data Protection Regulation (GDPR) – a relatively new European privacy law, which has dramatically restricted the … Continue reading “Overcoming Social Selling Objections From Your EMEA Leadership Team”

Nov 20, 2019 4:10 pm
Rethink How You Select The Right Target Accounts With Social Proximity

When selecting the right accounts to go after, remember to choose wisely. How you and your sales organization identify which accounts to target will dictate your time, effort and deal velocity.

Sep 20, 2019 1:04 pm
Social Media for Sales vs. Social Selling: What’s the Difference? [Infographic]

For years, the above has been a recurring question that I’ve received from sales executives, business owners, and sales leaders. They often misunderstand the word ‘social’ in ‘social selling’ by connecting social media with what their children do on Facebook, Snapchat, and Instagram, instead of correlating ‘social’ as a mechanism to do two important things:

Aug 30, 2019 1:00 pm
Train The Trainer: What Most Sales Enablement Strategies Are Missing

After seven years of working with 350-400 customers, it recently dawned on me that there’s a fundamental flaw in the sales training industry. For context, consultants like us typically go into market and provide sales leaders with basic training on how to be a coach of modern, digital sales skills. We then train the sellers … Continue reading “Train The Trainer: What Most Sales Enablement Strategies Are Missing”