If you're a modern sales professional, chances are you're reading content and sharing it with your network. But what if no one is engaging with your content? Well, there could be several reasons for this:
- You could be sharing the wrong kind of content
- Your messaging could lack value or sound too sales pitchy
- Your audience could be too small, or unengaged
- You could be sharing content at the wrong times
If you think you're having trouble with the first 3 items, read this blog post. If not, read on.
There is tons of data out there to support the best times to post on Instagram, Facebook, Twitter, LinkedIn and other social platforms. If you want to maximize engagement on LinkedIn, for example, schedule your posts on a Tuesday, Wednesday or Thursday before work, at lunchtime or after work.
This infographic by CoSchedule sources original research from companies such as Marketing Profs, Buffer and Forbes to outlines best practises for posting on social media. As a sales professional, remember to be consistent, always add value and maybe most important of all, don't be afraid to try new things!