As a sales professional, continuous training is probably a regular part of your professional life. But when it comes to social selling learning, most sales organizations have either educated their sales professionals through an in-person, instructor-led workshop, or an e-learning program. But this either/or approach isn’t effective. Here’s why.

Pitfalls Of Either/Or Training

How many times have you attended an in-person workshop led by an instructor, only to realize that within a short time you’ve forgotten what you’ve learned? You’re not alone. Most people only remember 10% of what was discussed during a classroom session or workshop. With in-person learning, once the session is over, it’s over. There’s no follow-up or opportunity for continuous learning.

On the other hand, if you’ve ever taken an on-demand e-learning program, you’ll know how frustrating it is when questions inevitably arise, and there’s no-one to answer them for you. With e-learning, there’s no live person to give context and help you understand the concepts.

Social selling is a new way of selling that doesn’t come naturally to sales professionals, who may be used to the old cold-calling style of selling. So it’s imperative to have someone who can answer your questions.

What’s the solution to this either/or dilemma? Blended learning.

The Power Of Blended Learning

To guarantee that you’ll retain the information you’ve learned, and adopt it into your sales strategy, you need a blended learning model that combines in-person, instructor-led training with on-demand online e-learning. Only blended learning guarantees this adoption.

At Sales for Life, we want sales professionals to truly learn the concepts of social selling, and adopt them into their sales practice. So we’ve created our “Learning Loop”—our blended learning program which includes instructor-led training, blended with measured learning calls, student-run peer-to-peer study halls, and a comprehensive e-learning program inside a learning management system.

It’s quite simple: for your social selling training to be successful, you need a blended learning model. To learn more about Sales for Life’s Learning Loop training, visit our website.


Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Feb 4, 2020 8:00 am
Management Crisis: Converting the Sales Manager Into a Coach

Lately, we keep hearing time and again from customers that frontline sales managers are falling down at a pace that is clearly a four-alarm fire! I back what people have been saying on podcasts and webinars I’ve engaged with about a management crisis, and agree with them. There’s no question that frontline sales managers – … Continue reading “Management Crisis: Converting the Sales Manager Into a Coach”

Jan 28, 2020 8:00 am
Relationship Mapping: The #1 Hole In Key Account Plans

I was in Paris this week launching a social selling program for a global enterprise account that has thousands of sellers. For the majority of social selling launches, companies typically look at modernizing their digital prospecting to find net new markets and accounts. In fact, this is how 75% of companies look at modern, digital … Continue reading “Relationship Mapping: The #1 Hole In Key Account Plans”

Jan 21, 2020 7:00 am
You Don’t Have A Prospecting Methodology. Now What?

We’ve just entered the 2020s, and for the last two months, we’ve been fielding calls from companies planning their 2020 kickoffs and sales training. As we dove into their existing sales processes and methodologies, we’ve found that many of these processes and methodologies have been acquired from third-party sales training companies like Sandler, Corporate Visions, … Continue reading “You Don’t Have A Prospecting Methodology. Now What?”

Dec 10, 2019 8:00 am
Overcoming Social Selling Objections From Your EMEA Leadership Team

Lately, sales leaders have been asking me how to overcome social selling objections from EMEA leadership teams. There’s no question that there’s a tremendous growth opportunity for social selling, or modern digital prospecting in EMEA because of the General Data Protection Regulation (GDPR) – a relatively new European privacy law, which has dramatically restricted the … Continue reading “Overcoming Social Selling Objections From Your EMEA Leadership Team”