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The Sales Review

Learn about emerging best practices, strategies and insights on B2B sales today dedicated for the modern sales organization.

Why you Need Account Based Marketing for Your Organization?

Posted by Jamie Shanks on Oct 17, 2018 4:00:00 PM



Are you implementing Account Based Marketing? If not! It’s time you started applying it in your organization! Studies have shown that the most effective marketing approach in recent times is proving to be Account-Based Marketing. This marketing strategy is more focused and results in better ROI compared to any other marketing method. Account Based Marketing entails identifying prospects that are key stakeholders and strategizing marketing to resonate with the specific personas.

Account Based Marketing offers multiple benefits to marketers:

  • Enhanced ROI:

    Account Based Marketing offers the best ROI compared to any other B2B marketing strategy.

  • Better Resource Utilization:

    It offers a means to focus the resources efficiently for marketing programs that are optimized for target accounts drastically reducing the waste of resources.

  • Personal and Optimized Marketing Approach:

    This type of marketing strategy results in better engagement since the content and communication are more relevant to the client.


  • Better Tracking and Measurement of Goals:

    In Account Based Marketing, you are monitoring a smaller set of accounts. Hence the monitoring and tracking are more accurate.

  • Easier Sales Alignment:

    Account Based Marketing is the best way to align sales and marketing.

Intrigued? Well! We are here to tell you all about it! 

Engagio and Sales for Life present a Webinar on 25th October 1 pm (EST).

The eminent speakers include Heidi Bullock, CMO, Engagio and Jamie Shanks, CEO Sales for Life. They will share their experience and how to effectively implement Account-Based Marketing.

Key Takeaways:

  1. Put ABM into practice in under 30 days.
  2. Tier your target accounts to execute personalization at scale.
  3. Orchestrate effective ABM plays for Sales and Marketing.


Date: 25.10.18

Time: 1 pm EST

Intended Audience:

  • Marketing
  • Sales
  • C-Level

Looking forward to seeing you at the event! Be sure to Register here for the event!

Jamie Shanks

Jamie Shanks

About the Author

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

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