Are you implementing Account Based Marketing? If not! It’s time you started applying it in your organization! Studies have shown that the most effective marketing approach in recent times is proving to be Account-Based Marketing. This marketing strategy is more focused and results in better ROI compared to any other marketing method. Account Based Marketing entails identifying prospects that are key stakeholders and strategizing marketing to resonate with the specific personas.

Account Based Marketing offers multiple benefits to marketers:

  • Enhanced ROI:

    Account Based Marketing offers the best ROI compared to any other B2B marketing strategy.

  • Better Resource Utilization:

    It offers a means to focus the resources efficiently for marketing programs that are optimized for target accounts drastically reducing the waste of resources.

  • Personal and Optimized Marketing Approach:

    This type of marketing strategy results in better engagement since the content and communication are more relevant to the client.

  • Better Tracking and Measurement of Goals:

    In Account Based Marketing, you are monitoring a smaller set of accounts. Hence the monitoring and tracking are more accurate.

  • Easier Sales Alignment:

    Account Based Marketing is the best way to align sales and marketing.

Intrigued? Well! We are here to tell you all about it! 

Engagio and Sales for Life present a Webinar on 25th October 1 pm (EST).

The eminent speakers include Heidi Bullock, CMO, Engagio and Jamie Shanks, CEO Sales for Life. They will share their experience and how to effectively implement Account-Based Marketing.

Key Takeaways:

  1. Put ABM into practice in under 30 days.
  2. Tier your target accounts to execute personalization at scale.
  3. Orchestrate effective ABM plays for Sales and Marketing.

Date: 25.10.18

Time: 1 pm EST

Intended Audience:

  • Marketing
  • Sales
  • C-Level

Looking forward to seeing you at the event! Be sure to Register here for the event!

Jamie Shanks

Author: Jamie Shanks

Jamie Shanks is a world-leading Social Selling expert and author of the book, "Social Selling Mastery - Scaling Up Your Sales And Marketing Machine For The Digital Buyer". A true pioneer in the space of digital sales transformation, Jamie Shanks has trained over 10,000's of sales professionals and leaders all around the world.

Leave a Reply

Login First!

Related Blogs

Feb 25, 2020 8:00 am
Post-Sales Kickoff Prospecting Slump? Now What?

We’re approaching the end of sales kickoff season. Companies have brought their sales teams together, and have started planning new go-to-market strategies. They’ve added new product features, benefits, and new territory plans to their sales bags. With the best companies (unfortunately, most companies don’t do this enough), there is a new skills-based learning deployed at … Continue reading “Post-Sales Kickoff Prospecting Slump? Now What?”

Feb 18, 2020 8:00 am
CEO Summit: What 46 Different CEOs Wanted Their Sellers To Do

I was in Nelson, British Columbia recently for an extreme skiing trip in the Selkirk Mountains. I had the opportunity to live on top of Baldface Mountain for a week with 46 other CEOs, and it was incredible to listen to the pitfalls, challenges, best practices, and opportunities in each of their businesses.

Feb 11, 2020 12:25 pm
Starting The Year at Zero: You’re Behind. Now What?

I’ve been fielding a lot of questions and calls over the last few weeks – and there’s no question that every Chief Revenue Officer is panicked. Outside of their annual referring revenue (the billings they need to protect from the core), there’s always a gap, and they all have to start at zero every year … Continue reading “Starting The Year at Zero: You’re Behind. Now What?”

Feb 4, 2020 8:00 am
Management Crisis: Converting the Sales Manager Into a Coach

Lately, we keep hearing time and again from customers that frontline sales managers are falling down at a pace that is clearly a four-alarm fire! I back what people have been saying on podcasts and webinars I’ve engaged with about a management crisis, and agree with them. There’s no question that frontline sales managers – … Continue reading “Management Crisis: Converting the Sales Manager Into a Coach”