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Demand Generation Specialist - Sales for Life

Our Why

Would you respond to someone's cold call? How about spammy emails? At Sales for Life, we believe that buyers have evolved and there is a smarter way to serve them. Modern buyers are digitally enabled and social in nature and sales people should adapt or perish.

What We Do

We change people’s lives. We enable sales professionals to approach buyers the way they are today: digitally. We enable them to connect, build trust and ultimately sell more. We do this by delivering solutions such as speaking engagements, workshops, and ongoing training on social and digital sales.

  • Social Selling Mastery® training programWe provide a prescriptive training approach to acquire digital selling skills, accelerate pipeline and boost sales. The program is designed to increase speed-to-revenue and eliminate the confusion on how to become a successful digital seller.
  • Keynotes, workshops and consulting servicesWe inspire change and help people understand the changes happening in B2B sales and marketing.

Our clients include; Microsoft, Intel, ADP, Xerox, Sprint, Telus, Dassault Systemes, Thomson Reuters and many more.

What’s In It For You?

On top of a great compensation package, you will have an ideal testing grounds to explore the latest sales & marketing strategies to help innovate for our global clients.  You will be the tip of the Sales for Life spear as we educate our ideal clients and convert them from buyers to customers. We are committed to continuous development and there will be plenty of opportunity to grow your career.

About the role

This role is for the marketer who is ready to challenge him or herself and take the next step in their career. The Demand Generation Specialist will strategize, lead and execute on the overall marketing strategy by working on inbound marketing campaigns to generate and nurture quality leads for the sales team.

For this role, you will need to:

  • Bring 2 to 3 years of experience in a digital marketing role with a big focus on demand generation, growth and content marketing.
  • Possess very strong communication, project management & organization skills.
  • Demonstrate a proven ability to multi-task and change focus as needed.
  • Bring a solid understanding of inbound and outbound marketing strategy and tactics, preferably focused on specific industries or accounts (account-based marketing).
  • Demonstrate expertise in leveraging different marketing tools and channels: landing pages, email, automation, etc.
  • Ideally have experience in B2B marketing, as well as experience working at a startup or service-based company.


  • Strategize, execute and measure marketing campaigns. You will leverage resources to develop programs to generate and nurture pipeline. In this process, you will integrate multiple channels: email, social, video, and more.
  • Crush your pipeline targets, working in lockstep with the COO to develop the marketing strategy.
  • Collaborate with the sales team level up our account-based marketing strategy to target larger opportunities.
  • Measure results of your efforts and become data-driven. Go beyond just likes, impressions and traffic to measure pipeline, MQLs, SQLs and opportunities.
  • Work collaboratively with all functions in sales, customer success and product.
  • Brainstorm, test and iterate new marketing strategies and execute ideas from beginning to the end.

What An Ideal Candidate Looks Like

  • 2-3 years of experience in demand generation/growth marketing roles
  • Proficient in marketing automation and CRM (HubSpot and Salesforce knowledge is a plus)
  • A proven track record in executing successful marketing programs focused on demand generation and nurturing.
  • You understand great content and how to create it
  • You’re prepared to take on a career-altering role that’s going to help you grow
  • Self-motivated, ambitious, goal-oriented, data-driven and organized
  • Strong work ethic and eager to learn
  • A university degree in marketing, communications or business

Interested? Send us an email with your cover letter and resume at george@salesforlife.com.