About Citron Hygiene

Citron Hygiene has spent the last 40 years earning the trust of the world’s most prestigious clients, one customer at a time.

It provides solutions that encompass washroom hygiene, pest control, warewashing and chemical and life safety products and services to ensure building owners and managers can address their facility’s needs.

Target Audience

Sales for Life has enabled their entire global sales force to engage their customers (Facilities and Operations leaders) in a digital way not seen in their industry. This has led to a distinct competitive advantage of other companies selling into facilities / operations.

Sales Training Program

Why focus on digital selling?

  • Real Estate holdings (either Landlords, REIT’s or Corporate offices) and Facilities Management divisions within those businesses, have been seen as a cost center since Covid-19, and Citron Hygiene saw a unique opportunity to arm their customers with tools / skills to demonstrate ROI in the facilities business units.
  • The Healthcare sector of their business has become extremely noisy due to Covid-19, and Citron Hygiene needed to cut through the noise and great opportunities in a market saturated by competitive prospecting.

Is Your Sales Organization ready for the modern buyer?

Learn how Sales for Life’s solutions can help you transform your organization to serve today’s buyer with digital and social selling.

How it was measured:

Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice.

While much of digital selling is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that Citron was able to correlate actual sales results through application of learning.

Level 5

Level 4

Can ROI be measured?

Has behavior changed as a result?

You Capture

Level 3

Level 2

Level 1

Can sales impact be realized?

Has knowledge transfer occurred?

Are learners satisfied with the content?

Sales for Life Creates

Effective Change Management

  • 100% of the global sales force was certified in Digital Sales Mastery, with 33 global opportunities created in under 90 days. Twenty (20) of these opportunities were created with new net accounts, even during the Covid-19 pandemic.

What’s next?

Sales for Life has moved to Phase 2 of the program by introducing Signal Intelligence to the sales organization on a monthly basis, and launching quarterly cohort (new hire) training programs to keep the system in the sales organization.


Andrew Ng
Director of Sales Enablement

“Nine months ago, we were looking for tools to increase sales efforts through digital media. But thanks to the Sales for Life team, who helped us in using LinkedIn and other tools effectively to increase seller activities, cut costs and increase revenue.”

Ashley Olson
Account Executive, Citron Hygiene

“I found that using video has helped me get the reach and information to the customers that I want to work with. Also, my videos were getting in front of decision-makers that I previously had not been able to meet with and started to move opportunities forward”

Daniel Gray
Account Executive, Citron Hygiene

“After the sales training with Sales for Life, I observed exponential increase in my business sales. Sales for Life team taught me how to contact and prospect differently than others through LinkedIn and email marketing. I recommend this course to everyone in sales.”

Giovanni Arcadi
Account Executive, Citron Hygiene

“Joining the life-changing course with Sales for Life was one of the best decisions of my professional career. It was an amazing experience to discover LinkedIn as a sales prospecting tool to boost pipeline and engage the right decision maker especially in a pandemic when prospecting door to door is hard.”