75%

(IDC)

75% of B2B buyers now use social media to research vendors

57%

(CEB)

57% of the buying journey is done before a sales rep is involved

54%

(CSO Insights)

54% more people are now involved in the average B2B buying decision

90%

(Harvard Business Review)

90% of decision makers say they never respond to cold outreach

74%

(Corporate Visions)

74% of buyers choose the sales rep who was first to add value and insight

28%

(Keller Research Center)

28% of those cold called engage in conversations