THE ULTIMATE GUIDE TO
SOCIAL SELLING
The Ultimate Guide To Social Selling
Social selling has been a top sales buzzword in recent years. But is that all it is?
Social selling and Digital sales is no passing trend, and it’s not just a synonym for social media. It’s about more than connecting with prospects over LinkedIn or Twitter.
But enough about what it isn’t. Social selling refers to developing, nurturing, and leveraging relationships in a digital environment.
It involves sharing relevant content, interacting directly with potential buyers and customers, personal branding, and social listening and
digital surrounding. When done successfully, it dramatically boosts your bottom line.
75%
(IDC)
75% of B2B buyers now use social media to research vendors
57%
(CEB)
57% of the buying journey is done before a sales rep is involved
54%
(CSO Insights)
54% more people are now involved in the average B2B buying decision
90%
(Harvard Business Review)
90% of decision makers say they never respond to cold outreach
74%
(Corporate Visions)
74% of buyers choose the sales rep who was first to add value and insight
28%
(Keller Research Center)
28% of those cold called engage in conversations