To accelerate and improve the feedback loop between customer needs, to sales professionals, to marketing, that helps create, organize and distribute opportunity-driving content.
Where do disconnects and bottlenecks occur between customers, sales and marketing, that hinder opportunity-driving content?
What are best-in-class sales and marketing teams doing to improve that feedback loop?
Role play in real-time a workshop that designs an Insights Committee.
Design a Service Level Agreement between sales and marketing to establish accountability for this newly created Insights Committee process.
New intellectual property that fuels opportunity-driving content will be imagined in this workshop. A new process to continuously produce these content ideas will also be solidified.
The creation of an Insights Committee in real-time at the workshop.
A samples Service Level Agreement to strengthen accountability for this new process to be repeatable.
+5 new content ideas (sales plays) that will fuel sales conversations with your customers.
Front-line sales leaders
Sales support leaders (sales operations, sales enablement)
A select group of sales professionals to act as your initial Insights Committee
60 – 90 minutes
a. Break-out and/or workshop session at industry conference or company event.
b. Boardroom setting with your C-level executives and revenue-impacting leaders.