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Most marketers will agree that nothing feeds their marketing automation activities better than clean, plentiful prospect data. And that data is usually captured through forms when visitors convert on their websites.
When it comes to Social Selling, I’ve seen it all. So I’m not easily surprised. But on a recent call I had with Renee Ducre, Director of Digital Marketing, IBM Commerce, Mobile, and Social at IBM, she was describing one of the major benefits of Social Selling, and what she said threw me for a […]
The value of Twitter is implicit to sales and marketing professionals. Everyone knows that it is important in some respect and that they should probably be using it more than they do but are not really sure how or why. By contrast, the value of LinkedIn is much more explicit. If you asked someone in […]
In this success story, I want to introduce you to Ben Laflamme, a B2B sales professional from Montreal, Canada who is starting to take his sales efforts to the next level. Ben provides fleet management solutions and insists that even industries as diverse as are undergoing lots of change. Like most of us, Ben got […]
With the onset on Neurocinematics and the ability to gauge a brain’s reaction to video content, gone are the days when a company (or even the individual) can get away without having snappy video content to share. That is to say that having a high quality explainer video nowadays is almost like the requirement for […]
Sales for Life was founded with one goal – to become the most trusted sales resource for its customers. During our journey, we’ve had the privilege of serving thousands of sales professionals and leaders around the world, from start-ups to Fortune 50 corporations.
