Results Delivered

26

SFL Net-new opportunities within 4 months

€20M

Pipeline influenced & generated by social in one quarter

24%

Average increase in LinkedIn SSI Scores within 4 months

100%

3X improvement of sales content sharing quality

How Was Success Measured?​

Program success was evaluated through Sales for Life’s measurement framework,
grounded on the Kirkpatrick Evaluation Model, as the industry best-practice.

While much of digital sales enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer
and application. This is ultimately tied to sales results and ROI. It was through this approach that Rockwell Automation was able to
correlate actual sales results through application of learning.

Level 5
ROI Capture

Level 4
Sales Impact

Can ROI be measured?

Can sales impact be realized?

You Capture

Level 3
BEHAVIOR CHANGE

Level 2
KNOWLEDGE TRANSFER

Level 1
Satisfaction

Has behavior changed as a result?

Has knowledge transfer occurred?

Are learners satisfied with the content?

Sales for Life Creates

About Rockwell Automation

Rockwell Automation is a market-leading global provider of industrial automation and information products. They employ over 22,000 people and have customers in more than 80 countries worldwide. Rockwell operates its business through two segments: Architecture and Software, and Control Products and Solutions

What’s Next?

The future for social selling is bright at Rockwell Automation! Rockwell Automation found Sales for Life’s program delivered enough benefit and relevance with its sales team and is now looking to implement the same strategies within their Customer Success team as well.

Schedule A Consultation

Transform your organization to serve today’s buyer with digital and social selling Create buy-in, measure success and scale digital and social selling across your organization with Sales for Life three levels of implementation:

Create Organizational Awareness.

Transform your organization to serve today's buyer with digital and social selling Create buy-in, measure success and scale digital and social selling across your organization with Sales for Life three levels of implementation:

Build A Business Case

Understand the state of your organization through tailored assessments & audits. Kickstart digital and social selling, get results & build your case for scale with our robust education & enablement platform.

Scale Your Success

Drive accountability, measurement and scale digital and social selling success with an integrated strategy.