€20M in pipeline generated by Digital Sales
Results Delivered
26
SFL Net-new opportunities within 4 months
€20M
Pipeline influenced & generated by social in one quarter
24%
Average increase in LinkedIn SSI Scores within 4 months
100%
3X improvement of sales content sharing quality
How Was Success Measured?
Program success was evaluated through Sales for Life’s measurement framework,
grounded on the Kirkpatrick Evaluation Model, as the industry best-practice.
While much of digital sales enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer
and application. This is ultimately tied to sales results and ROI. It was through this approach that Rockwell Automation was able to
correlate actual sales results through application of learning.
Level 5
ROI Capture
Level 4
Sales Impact
Can ROI be measured?
Can sales impact be realized?
You Capture
Level 3
BEHAVIOR CHANGE
Level 2
KNOWLEDGE TRANSFER
Level 1
Satisfaction
Has behavior changed as a result?
Has knowledge transfer occurred?
Are learners satisfied with the content?
Sales for Life Creates
About Rockwell Automation
Rockwell Automation is a market-leading global provider of industrial automation and information products. They employ over 22,000 people and have customers in more than 80 countries worldwide. Rockwell operates its business through two segments: Architecture and Software, and Control Products and Solutions
What’s Next?
The future for social selling is bright at Rockwell Automation! Rockwell Automation found Sales for Life’s program delivered enough benefit and relevance with its sales team and is now looking to implement the same strategies within their Customer Success team as well.
Schedule A Consultation
Transform your organization to serve today’s buyer with digital and social selling Create buy-in, measure success and scale digital and social selling across your organization with Sales for Life three levels of implementation:
Create Organizational Awareness.
Transform your organization to serve today's buyer with digital and social selling Create buy-in, measure success and scale digital and social selling across your organization with Sales for Life three levels of implementation:
Build A Business Case
Understand the state of your organization through tailored assessments & audits. Kickstart digital and social selling, get results & build your case for scale with our robust education & enablement platform.
Scale Your Success
Drive accountability, measurement and scale digital and social selling success with an integrated strategy.