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Keynotes & Workshops

Inspire change with powerful sessions on the topics of digital & social selling

Team Revenue: How To Align Marketing & Sales

A highly collaborative, productive, and eye-opening session to showcase the ideas that reside inside the sales team’s minds. Our job is to unlock these insights by developing a pragmatic process for transferring ideas on a regular basis into digital marketing content.

Purpose

Facilitate regular insight generation from sales that aligns to marketing content execution.

Who should attend?

Sales leadership, front line sales managers, digital content marketing, and sales enablement.

Why does this topic matter?

Sales and marketing collaboration is critical to enable social selling at scale. By aligning digital content strategy to support the buying journey of your prospects and customers, your sales teams will have more relevant conversations, at the right time, with the right context. The continuous feedback loops and process established will ensure the content strategy evolves over time to optimize performance of both the sales and marketing teams.

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    B2B organizations with tightly aligned marketing and sales achieved 24% faster revenue growth over a three-year period.
    –SiriusDesicions

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    58% of your competitors rated their own alignment of sales and marketing as "poor.”
    –SiriusDecisions

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    67% of the best-in-class companies support their sales enablement with marketing content.
    –Aberdeen Group

Content Delivery

This 2-3 hour workshop is best delivered in a live environment. Virtual delivery is also available.

Outcomes

Marketing and sales will map a buyer's journey that both teams align to, and develop relevant insights that support your potential clients investing in your products or solutions. The end result is accelerating strong communication between the sales and marketing teams, leading to pipeline growth.

Is your sales organization ready for the modern buyer?

Learn how Sales for Life's solutions can help you transform your organization to serve today’s buyer with digital and social selling.

Top Resources

Report: Social Selling Trends in 2017

A comprehensive study on the process, tactics and results that sales organizations experience with social selling. Read more

eBook: The Definitive Guide to Social Selling for Leaders

Everything you need to know about social selling—from getting started and the roles involved, to implementation and measuring success.Read more

Executive Webinar: How To Successfully Implement A Social Selling Program

In this webinar, you will learn proven strategies for success and lessons learned from implementing a social selling program. Read more

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