Over the last 15 years, there has been an explosion in sales technology. Today’s sellers have a tech stack of four, five sometimes even six different applications which have driven an enormous increase in overall efficiency. However, the cost of equipping a sales rep with software tools is approaching the cost of hiring a second rep with the average annual spend on sales technology being $4,581 per rep per year, up 22%. Which is why most successful companies have been returning their focus to improving rep’s core selling skills. In this webinar, Tom Snyder, Founder of Funnel Clarity and Jamie Shanks, CEO of Sales for Life will discuss how these skills accelerate overall effectiveness and allow a rep to fully leverage the technology at hand.