http://www.salesforlife.com/blog With the advent of using social media in sales, there are a plethora of technology tools that assist in the overall process. However, there’s no app or tool or software program that helps change mindset. Remember, technology is great but it doesn’t change mindset. You need to make users understand WHY Social Selling is important. And, these users need to be across the enterprise. From sales, marketing, enablement and, of course, management.