Check out our blog for more Social Selling content: https://salesforlife.com/blog Tynan Fischer believes the value of any Social Selling initiative in an enterprise has to start from the top down with an emphasis on sales and marketing alignment. It’s a necessity for both sales and marketing to speak about what’s working and what’s not. The key is to create a two-way street of communication revolving around content. Understand how to use content and most importantly, how to align content to the buyer’s journey.
