162% increase in new outbound opportunities after completion of the program
A 96% certification rate in the program
43% increase in LinkedIn SSI Score
Is Your Sales Organization ready for the modern buyer?
ONE YEAR LATER “Initially my European team was most skeptical due to business usage of social media in the EU. Since taking the training we have seen the highest yearly growth rate of all our geographies in Europe.” The opportunities made by new connections on LinkedIn have allowed that team to make new inroads into accounts where we had no contacts.
“Initially, I was skeptical about using social. I actually handed in my laptop and said ‘no way.’ But I’m not that person anymore—I tell people they’re crazy if they don’t use it because it works. You just have to do it the right way. Social has definitely helped me get a better handle on accounts and the stakeholders involved.”
Sales for Life was engaged to provide a formalized approach to social selling learning development and training for 26 sales professionals at Virtek Vision International, and 2 sales professionals at their parent company, Gerber Technology.
How Was Success Measured?
Program success was evaluated through Sales for Life’s measurement framework, grounded on the Kirkpatrick Evaluation Model, as the industry best-practice.
While much of social selling enablement is focused strictly on training, Sales for Life’s model is built around knowledge transfer and application. This is ultimately tied to sales results and ROI. It was through this approach that Sprint was able to correlate actual sales results through application of learning.
Sales for Life Creates
About Virtek Vision International
Virtek is the global leader in laser-based projection, vision positioning and inspection solutions, providing exceptional expertise and engineering for manufacturers around the world. Their solutions improve productivity, increase accuracy and optimize quality in aerospace, wind energy, heavy industries, pre-fab construction, gasket and sheet metal fabrication markets.
Sales for Life is now entering a reinforcement phase with this initial pilot group. This means that the emphasis on knowledge retention and continued application is the focus, thereby ensuring that program participants continue to use social selling in their everyday sales process.
Secondly, Sprint and Sales for Life are collaborating to enable other sales professionals within Spring Business to utilize social selling and better serve the modern buyer.
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Vice President, Enterprise Sales West
“I was looking for a way to get my salesforce from “zero to sixty” though Social Selling. Like most organizations my team was all over the board, with little time, money or expertise to develop a social program. Working with the team from Sales for Life we were able to achieve a significant lift in our social selling index, skills and most important our funnel. Sales for Life got us there in 10 weeks flat, leaving us with a sustainable social program accelerating our time to revenue.”
Create buy-in, measure success and scale digital and social selling across your organization with Sales for Life three levels of implementation:
Create organizational awareness
Teach people about the changes happening in B2B sales and marketing with insightful keynotes, and actionable digital and social selling workshops.
Build A Business
Understand the state of your organization through tailored assessments and audits. Kickstart digital and social selling, get results and build your case for scale with our robust education and enablement platform.
Drive accountability, measurement and scale digital and social selling success with an integrated strategy.