Digital Revenue Leaders: How to Make Sales & Marketing Integration Your 2020 Strategy

You know the saying – Marketing is from Mars, Sales is from Venus. Each team oversees an important part of the revenue process, yet collaboration between the two is often minimal. But if you can successfully align your sales and marketing teams, you’ll find that the cooperation between the two quickly becomes a key differentiator for your company.

According to Forrester, 74% of customers choose the vendor that’s first to provide them with new value and insights. How have your sales and marketing teams aligned to deliver that value before your competition?

Join Jamie Shanks, CEO of Sales for Life and best-selling author of Social Selling Mastery and SPEAR Selling, for an in-depth webinar into the “why” and “how” of sales and marketing alignment!

You’ll come away with:
• Best-in-class leadership tactics to drive digital change
• Examples of marketing-led ISR’s monitoring the “Sphere of Influence” and “Human Capital Investments” globally for sales
• Next steps to kick-start sales and marketing integration through “insights committee workshops”
• The framework you need to measure digital behavioral change, and correlate that change to revenue

What Does AI Have In Store for B2B Sales?

In this webinar, you will learn about:

  • What shifts are in store for you and your sales team?
  • How AI in sales is helping Sales, Marketing & Enablement leaders to hit their targets.
  • Different kinds of AI-powered tech stacks to boost sales productivity.
  • Simple things to do to collect intelligence that won’t hurt your pocket.

Hit Your Revenue Goals in 2019 with Account Based Marketing

Hit Your Revenue Goals in 2019 with Account Based Marketing

Account Based Marketing is a proven B2B strategy that helps Sales and Marketing align strategy, scale personalized outreach, and exceed quota. Join Heidi Bullock, CMO of Engagio, and Jamie Shanks, CEO of Sales for Life, as they reveal how to use ABM techniques to meet your numbers.

Attend to learn how to:

Put ABM into practice in under 30 days
Tier your target accounts to execute personalization at scale
Orchestrate effective ABM plays for Sales and Marketing
Intended Audience:


5 Creative Ways to Use Video to Close that Big Deal

Join Vidyard and SalesforLife for a live webinar on October 10 to get inspired with specific video use-cases you can use throughout the sales cycle from prospecting and beyond.

Key takeaways include:

*Booking that meeting with that key target account
*Building trust and differentiating from competitors
*Reviving the dreaded dark deal
*The video sales proposal
*An extra special onboarding (and upsell!) experience

Back to Basics: Improving Your Sales Team’s Core Skills

Over the last 15 years, there has been an explosion in sales technology.

Today’s sellers have a tech stack of four, five sometimes even six different applications which have driven an enormous increase in overall efficiency. However, the cost of equipping a sales rep with software tools is approaching the cost of hiring a second rep with the average annual spend on sales technology being $4,581 per rep per year, up 22%.

Which is why most successful companies have been returning their focus to improving rep’s core selling skills.

In this webinar, Tom Snyder, Founder of Funnel Clarity and Jamie Shanks, CEO of Sales for Life will discuss how these skills accelerate overall effectiveness and allow a rep to fully leverage the technology at hand.

The State of Social Selling In Sales Enablement Ft. CSO Insights

In CSO Insights’ latest report on Sales Enablement Optimization 2017, their research revealed that when social selling training exceeds expectations, quota attainment reaches 76.8%, which is 33% higher than the average quota attainment of 57.7%.

Which is why we’ve joined forces with CSO Insights in our next webinar to discuss how World-Class organizations are separating themselves from their industry peers. Join Tamara Schenk, Research Director at CSO Insights and Ron De Appolonia, VP of Client Training at Sales for Life as they discuss the impact of social selling and what capabilities are needed to achieve World-Class performance.

Attend this webinar and you’ll learn how to:

– Align sales, enablement, and marketing around social strategies
– Build the capabilities necessary to achieve World-Class performance
– Develop new skills and integrate them into your daily workflows

How To Successfully Implement A Social Selling Program

In this session, Amar Sheth from Sales for Life and Kevin Gillies from LinkedIn Sales Solutions review some of the frameworks and key considerations you should take when planning out your social selling strategy.

They are joined by Stan de Boisset and Anthony Cerche from Juniper Networks who share their strategies for success and lessons learned from implementing their social selling program.