While long-form pieces of content are vital to any content strategy, let's face it - people just don't have time to digest full turkey-sized pieces of content all day, every day.
You know that feeling you get when you find an amazing actionable tip in a blog post? It's somewhere between "NO WAY!" and "I've got to try that."
In this age of SaaS sales, there is nothing more frustrating for reps than watching a once-engaged prospect fall into complete silence—to go from piping hot to ice cold.
In case you've been under a rock (or, a pile of overdue blog posts), 'tis the season for marketing events.
In my conversations with content managers, one of the things that comes up consistently is their struggle to find good writers who also know their industry. Instead, what we end up doing is coming to a compromise.
The end of the month is upon us — have you generated enough leads with your content? Have you met your social referral goals? That eBook that's due on Monday — how's it going?
Visual content is a key element of any content strategy. After all, it can help generate up to 94% more views than text-heavy content.
If I went to a conference or an event even five years ago, and asked marketers about the biggest problem they were facing, they would talk about content creation and ideation.
Having a loyal list of blog subscribers is key for content marketing success. Even if you already have a large subscriber list, the reality is that your database will likely decay by 22.5% every year, which means that it's important to test new ways to keep your subscriber growth up and to the right.
Just as social media became a thing that most businesses "had to do" in order to keep up, so, too, did content marketing catch on for many companies both large and small.
“Unsubscribe here” is probably the only CTA you are betting against your subscribers to click on.
As a marketer, feeding the ceaseless demand for more content can feel like going toe-to-toe with a hydra. Slash one infographic from your to-do list and two more blog posts take its place.
Trust is earned. And with so much sketchy content out there nowadays, you really have to give your audience a reason to trust you.
Let’s face it: Even if content marketers were blessed with an extra set of arms, a bottomless bucket of motivation, and the power to freeze time, keeping up with the daily content crunch would probably still be a struggle.
If your responsibilities include fun things like building a large list of email subscribers and generating a ton of leads for your sales team, then this blog post is for you.
The relationship between Sales and Marketing teams can be like oil and water—antagonistic and unlikely to mix.
The goal of most marketing efforts is to elicit some kind of reaction from our target audiences—to get them to click, to opt-in, to ultimately buy.
Today I’d like for you to take off your content marketing hat and put on a different kind of hat — your product hat.
Inbound marketing with content at its core is typically a more cost-effective and efficient approach when compared to less-targeted outbound tactics.
Content creators are constantly trying to find a balance between topical and evergreen content. But let’s face it—everything will go out of date eventually.
Three out of four people are motivated to learn online, because they want to do their job faster and better.
Once upon a time, there lived a troubled B2B content marketer. While this marketer had everything any good content marketer could wish for—a documented content strategy, a super productive content team, and an Uberflip Hub—there was just one thing he was having trouble accomplishing.
You might have felt it — a small pang, a sinking feeling, a little wave of disappointment. Your latest content piece wasn’t the home run you thought it would be.
Automated programs (or whatever you may call them) are the most powerful function of a marketing automation system.
Everyone says that a blog is essential for business growth, but anyone who’s ever been tasked with running one knows that it can be difficult to keep it going. The need to create new, original, and insightful content on a regular basis can be a hassle, but it’s an important discipline to develop.
It’s no secret that Marketing Automation has become a necessity and a powerful tool for modern marketers.
Zenni Optical has grown into an optical industry leader, providing an easy and affordable option to purchase fashionable eyewear online. When the brand set out on a mission to increase their revenue through online sales, they turned to Internet Marketing Inc (IMI), a full service digital marketing agency, to develop a custom SEO and content marketing strategy to increase brand awareness and organic traffic to Zenni’s website.
Whether you're new to marketing automation or a seasoned user, there are probably a few tricks you can learn from other marketing automation users—in fact, that's part of the reason why we're hosting our Marketing Automation Hacks webinar series next week!
Welcome to our Marketing Automation Hacks blog series. Want more hacks? Register for our #MAHacks webinar series!
There’s an old saying from Benjamin Franklin that is something to the effect of, “The only things certain in life are death and taxes.”
According to an article in the New York Times, 95% of blogs are ghost towns.
It’s the end of the quarter. You’re running out of marketing budget, and you’re now stretching every dollar. You’re (almost) about to take the empties from the office and return them to the beer store in order to run a few more ads.
When you set out to write a new piece of content, you probably start with an outline. What’s the key message? What are the supporting points? How will you tie it all together?
If you’re like most business owners, you created your blog to expand the influence of your brand and build an audience. And that’s smart, as it turns out that 41.67% of people measure the social influence of a blog by the number of social media shares it gets.
Copywriting for SEO, SEO copywriting... how has it changed in light of Google's algorithm updates? What are the best practices? Should this even be a focus for modern marketers?
Two years ago, if your SEO consultant was reporting on things like “keyword density” in your posts or warning against using a subdomain for your WordPress blog, or concerning you with your URL structures, I would say she was doing her job.