It's no secret that Marketing Automation is being adopted by many organizations as an essential tool to nurture and manage leads, and streamline many marketing activities.
I’m willing to bet that very few people have read a blog post, spotted a typo and said, “Well, I guess I’m out of here.”
But I’d put even more money down for every reader who has visited a blog post and left because they were confused, intimidated, overwhelmed, or saw no immediate value.
Your leads come a long way before they turn into customers. During their journey, data is collected by various tools, enriched over time through browsing activity, form fills, email interactions, and more.