Every content team operates a little differently. In the end, however, we all have similar goals: to create the best possible content for our audience and generate leads!
Whether you’re a small business or an established company, B2B or B2C, social media is an important strategy for capturing leads and building your customer base. Email marketing, pay-per-click advertising, and other promotional strategies are all helpful, but if you aren’t engaging and building your client base on social media, you’re leaving money on the table.
Let’s be straight—if you remember the schoolyard days of your childhood and captaining a dodgeball team, you knew who you wanted to choose to assemble the most kick-butt team of all of time.
There are two things you can be sure people look for on the Internet every day: Knowledge and Entertainment.
The B2B marketing landscape is ever-evolving and ever-changing, making it ever-tricky to stay on the cusp of trends and tactics. Fortunately, there are plenty of great resources that aim to help us B2B marketers do just that!