If you think that blogging is the same practice as it was 5 years ago, I hate to break it to you, but you're a bit behind the times.
As a digital marketing strategy, blogging is part of the (buzzword alert) digital landscape, which means that it's constantly evolving as new technology emerges.
This week's #ContentRoundup offers some blogging best practices for 2015.
As Neil Patel says, "You have to create outstanding posts on a regular basis for your content to make a real difference." To ensure your content hits the quality mark every single time, try to answer these 13 questions before your fingertips hit the keyboard.
The marketing industry is obsessed with the quality vs. quantity debate. Fortunately, HubSpot hit the ground running and wrote this amazing post on their recent quality vs. quantity analysis, with lots of great insight into their blogging strategy.
SEO isn't the slimy practice it used to be, but some basic SEO principles remain in 2015. Bookmark this checklist from Pardot to stay in Google's good books.
Whether you like it or not, people are trying to automate blogging (and the robots are actually getting pretty good at it). But will robots ever fully replace writers? Read what Demian Farnworth has to say about it.