Whether you're new to marketing automation or a seasoned user, there are probably a few tricks you can learn from other marketing automation users—in fact, that's part of the reason why we're hosting our Marketing Automation Hacks webinar series next week!
This week's #ContentRoundup includes some marketing automation news, tips, tricks and hacks.
An estimated 142,000 businesses are now using marketing automation software—we're clearly experiencing a marketing automation revolution. This infographic from MarketingProfs outlines how this came to be.
If you're looking for an answer to the question, "What features are included in a marketing automation platform, and how can they help my business?", look no further than this post from Marketo! A great beginner/back-to-basics read.
The problem with data is that it tells you "what" and not "why". But for a talented marketer, documenting the "why" variable is still a problem. This savvy post tells you how you can start documenting your "why's" using HubSpot's Marketing Actions tool.
A peek into the future of marketing automation? Yes, please. Check it out in this article from TechCrunch.
Okay, so I'm cheating a bit with this one because it was written by our amazing VP of Marketing, Hana Abaza. But she brings up some great points about why marketing automation isn't a silver bullet solution to your marketing problems. Find out why on Unbounce's blog.
We've teamed up with HubSpot, Pardot, Marketo, Eloqua, Act-On and MailChimp for our upcoming Marketing Automation Hacks webinar series! Learn how to better leverage your marketing automation platform—sign up here.