You put a lot of time and resources into your content marketing, but how do you know if it's actually working?
The posts featured in this week's #ContentRoundup provide some great tips for the metrics you should be tracking to measure the effectiveness of your content marketing strategy.
It's much easier to start a journey if you know where you're going! This article from MarketingProfs offers some great tips on how to set metrics based on your B2B content marketing goals.
This post from Heinz Marketing provides an excellent breakdown of the metrics you should be tracking to measure performance and retention, engagement, and source — all important metrics to get insights on the effectiveness of your blog!
Is there One Content Marketing Metric to Rule Them All? Find out in this blog post from Contently.
Many marketers are playing "Where's Waldo?" when it comes to measuring content marketing ROI. Watch the recording from our B2B Content Hacks Series with Marketo here!
Learn the new framework B2B marketers should use to evaluate content marketing software and build a lean, mean content marketing machine.