Content optimization is the marketer's version of the song that never ends. Yes, it goes on and on, my friends.
Content optimization is an imperative part of your content strategy. Sticking your content out there then crossing your fingers and hoping for the best will get you nowhere—you need to optimize to get the best possible results.
Since you're always optimizing, this week's #ContentRoundup offers a few pro optimization tips.
This great post from CoSchedule offers some great tips for optimizing your content to get more traffic, shares, and leads. The best takeaway: Ensure there's time for optimization in your content process. If you don't make an effort to do it, it won't happen.
Data-driven optimization is the best kind of optimization. These simple GA tips will help you get a few optimization tips that actually work. Read up on Boom Social.
If you don't have an Excel sheet/Trello board/sticky note or some sort of checklist "system" that guides your content creation process, you should. This list from Convince & Convert is a great place to start.
Content optimization does NOT equal keyword optimization. Besides, in the modern era of SEO, keyword stuffing isn't a thing. Learn some other great optimization tips in this post from The Social Marketers.
This is one of the best optimization posts I've read in a while (well done, HubSpot!). Your old content can be leveraged to help you get more out of your content marketing—all it needs is a little strategic optimization. Here's how.