The end of 2015 is here! We hope you experienced much success, especially where your content marketing efforts are concerned. Here's to a prosperous New Year!
This week's #ContentRoundup includes some of our favorite blog posts written in 2015 — the concepts and ideas in these are sure to last through 2016 and beyond.
Enjoy, and Happy New Year!
"If you mask the logo on your site, do you sound different, unique — like yourself? Or do you sound like everyone else... including your competitors?"
In this excellent post, Ann Handley asks one question: are you paying enough attention to your brand's tone of voice? Having a strong voice is more important than you'd think (especially since everything the light touches is content).
For never was there a tale of more woe / Than this of content marketing and SEO — as it turns out, content marketing and SEO are a match made in heaven.
Dare I say that this Kissmetrics post by Neil Patel is more riveting than a Shakespearean tragedy?
Headlines matter. You should know this by now. In fact, you should dedicate some time for every piece of content you create to go through this helpful headline formula process outlined on HubSpot's blog.
Who doesn't love Buffer's philosophy of transparency? It makes for such great marketing content, and this post by Kevan Lee is no exception. Well done, Buffer!
Content helps people make decisions. As such, creating content is an honor and an opportunity, but the daily content crunch can make this easy to forget.
In this post, Jay Baer asks: Are you making content, or are you making a difference? One way to really answer this question is by taking what Jay calls "The Mom Test".
Old content isn't always outdated. Increase your content's lifespan by improving discoverability — learn how in our free eBook: How to Increase Your Content's Discoverability.