Copywriting for SEO, SEO copywriting... how has it changed in light of Google's algorithm updates? What are the best practices? Should this even be a focus for modern marketers?
It's can be dangerous for marketers to listen to some so-called "SEO experts" who offer dated advice about how to optimize content to easily jump up in the ranks of search engine results.
Google's Hummingbird update, however, has made it more important than ever to ensure that content is optimized for humans. (Uberflip's CEO Yoav Schwartz wrote a great post about this—check it out here.)
This week's #ContentRoundup aims to help you create content for humans.
"The entire concept of SEO is really a limited and outdated notion. Instead of optimizing for search, we need to optimize our marketing." Mark Schaefer breaks down the secrets for succeeding in online marketing in this post on Social Media Today.
New mantra: Creativity and findability do not have to be enemies. This awesome post by Joel K explains some of the key dos and don'ts of SEO copywriting.
Brian Dean's tips are super actionable—in fact, you could probably implement some of them today. Start reading and watch your traffic start growing.
Okay, so this post isn't about SEO copywriting per se, but it's about writing to get what you want, which is inherently tied to the performance of your content, which is connected to SEO—make sense? Check out Joanna Wiebe's copywriting tips on HubSpot.