Today's buyer has a cluttered inbox and high expectations. One of the best ways to grab their attention and win them over? Personalization!
Read more about what it takes to get results with marketing personalization in this week's #ContentRoundup.
It's all in the stats: personalized, triggered emails boast 25% higher open rates and 51% higher click-through rates than non-personalized emails. If you need more proof, check out this infographic on MarketingProfs.
You now know why you should personalize, but do you know who, what and where you should be personalizing? Marketo breaks it down in this excellent SlideShare presentation.
Of course, it is possible to get a little too personal in your marketing efforts. Know where the line is before you cross it—check out what these experts think about the "creepy" side of personalization on HubSpot's blog.
Marketing personalization is about more than simply adjusting your email greetings to say, "Hello, . Find out the information you need to know from your campaign and leverage it. Read more on KISSmetrics.
Need to see it to believe it? Get inspired by these real-life examples of marketing personalization over on the Pardot blog.