Over the past year, online quizzes have taught me that I'm left-brained, that my professional spirit animal is a white lion, and that my actual age is 57.
How can you leverage quizzes in your content marketing? This week's #ContentRoundup has some pro tips.
Because quizzes facilitate a one-on-one conversation between your brand and the quiz taker, quizzes can't be created in the same way as, say, a blog post. Learn more on MarketingProfs.
According to BuzzSumo's data, the average quiz gets shared 1,900 times. With a stat like that, yeah, we'd have to agree that quizzes could be your secret weapon. Get more data insights on quizzes from BuzzSumo.
Between these three case studies, the companies that created the quizzes collectively saw over 6,000 new leads. 6,000! Yowza! Find out how they did it on JeffBullas.com.
Quizzes aren't the be-all-end-all of interactive content. Learn how to leverage other options, like interactive whitepapers and calculators, from Content Marketing Institute.
Let's end this roundup on a fun note—take this fun quiz from Contently. Let us know your result in the comments!