Love is in the air... along with some great content marketing content!
This week's #ContentRoundup features some romantic content for Valentine's Day.
Adaptive content delivers targeted resources that allow your audience to think and feel good about your brand. Read more on Content Marketing Institute.
Does your brand have a plan for improving your email marketing strategy in 2016? Learn how email marketing can build trust with leads and expand your reach in the new year. Read more on Marketo.
For better or worse, most Valentine’s Day marketing involves short-run products and promotions. Yet there are a few bold brands capitalizing on the opportunity for romance-driven content marketing instead. Read more on Business 2 Community.
The value of content marketing, compared to most traditional marketing, is its focus on generating results beyond the one-time transaction by creating lasting relationships. Spread the love across your funnel to take your customers on a journey through the funnel of love (via SlideShare).
Dear Interactive Content,
I’m so lucky to have built this relationship with you. You joining my content marketing has been life-changing and I can’t imagine it without you now. You’re just awesome. So here are 14 reasons why I fell head over heels for you. Read more Ion Interactive.
Happy early Valentine's Day! Don't forget to show your coworkers/fellow marketers/favorite influencers how much you care. <3