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Content Roundup: What is Account Based Marketing?

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Content Roundup

Account Based Marketing: You can't land on any B2B marketing blogs these days without hearing about it. But is it really more than just a trend? Is it really the right tactic for your organization?

This week's #ContentRoundup includes some of the best resources available to help you understand and start to implement ABM in your strategy.

The Clear & Complete Guide to Account Based Marketing

Account Based Marketing

If you want to learn how to effectively implement ABM in your organization, start with this guide from Jon Miller and the Engagio team.

Account Based Marketing: New Buzzword or New Reality?

Account Based Marketing

Get down to the bottom of the hype surrounding ABM. Read more on Marketing Land.

What is Account Based Marketing and Is It Right for You?

Account Based Marketing

By now, you probably have a good understanding about ABM, but you might not know if it's right for your organization, or what your first steps should be. Find out on Marketo's blog.

8 Tips to Jump Start Your Account Based Marketing

Account Based Marketing

This post from Oracle offers some great tips for defining and prioritizing your key accounts, as well as documenting your ABM strategy and aligning your content marketing efforts.

What is Account Based Marketing and Where Does Content Fit In?

This presentation (put together by Jon Miller, especially for Uberflip) is a great introduction to leverage content in your Account Based Marketing strategy. Flip through it in our Hub!

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