The B2B marketing landscape is ever-evolving and ever-changing, making it ever-tricky to stay on the cusp of trends and tactics. Fortunately, there are plenty of great resources that aim to help us B2B marketers do just that!
This week's #ContentRoundup aims to teach you a few things about B2B marketing based on new data.
Warning: Charts ahead!
I'm a marketer, you're a marketer. How can we effectively deliver our messages to each other? Check out this awesome breakdown from Kapost.
This post should have been called "Mythbusters: B2B Marketing Edition". New data collected by Google debunks some widely held beliefs about the B2B marketing space—you won't believe it until you read it.
These slides from a recent webinar from KISSmetrics offer excellent tips about how to get the most out of your contributed content strategy. The link to the webinar is included in the slides. It's gated (of course), but I urge you to watch—trust me, it's worth it!
The stats are in: More than half of marketers think that their website, email and SEO are effective channels for their marketing efforts. Check out the other exciting stats on MarketingProfs.
LinkedIn can be a hugely effective B2B marketing channel—when done right. Check out these awesome and actionable tips for growing an active group on LinkedIn from Content Marketing Institute.