Lead generation is the main goal of many content marketing strategies. Aside from providing content to make your audience convert into leads, it's also imperative to have strategies in place for capturing and nurturing leads.
This week's #ContentRoundup aims to help you figure out how to improve your lead generation and lead nurture strategies.
When it comes to lead generation, you can never have too many ideas. Of course, test and use what works best for you, but also give these ideas from Unbounce a try.
Jay Baer teamed up with Formstack to reveal the four secrets of online lead generation. This presentation is a must-see!
Why not learn from one of the best? This post provides an awesome inside look at HubSpot's lead nurturing strategy.
Here's a peek into the future of lead nurturing from LinkedIn. Do you agree with the experts? Tell us in the comments.
One for the Sales team: Before you bury your "dead" leads in cold case files, try to bring the opportunities back to life with these tips from Datanyze.