In case you've been under a rock (or, a pile of overdue blog posts), 'tis the season for marketing events.
As such, this week's #ContentRoundup aims to arm you with the information you need to get the most out of any of the events you'll be attending this fall.
Live tweeting at events can help you further engage with your target audience, as well as increase brand awareness at the event (most events these days have screens that show Twitter activity from a specific hashtag in real-time). Learn best practices for live-tweeting on SocialTimes.
Connecting with your potential customers through content is one thing, but don't underestimate the power of a face-to-face meeting. Read more about it on Forbes.
Events are an expensive but effective lead generation channel — even for B2B marketers. How can you ensure you get a great event ROI, every time? Find out on Lead Forensics.
Since Content Marketing World is next week, we thought it would be a good idea to include some equations for the ROI of CMW. Check 'em out here.
Headed to INBOUND next week? Hurry up and pick your sessions! Here are some tips from the INBOUND team.