You've generated a lead, nurtured them into an SQL, and Sales has turned them into a customer.
But before you pat yourself on the back and return to the top of the funnel again, ask yourself this:
What are you doing to keep that customer from leaving you for one of your competitors?
Through the efforts of marketing and sales, you've sold customers on the value of your solution, but you need to help them realize it in the long run and see your promise fulfilled.
That's why you can't ignore customer marketing, which includes the work of your Support team and everything you do to keep them happy.
"Customer marketing is built around activities designed to drive retention, loyalty, advocacy, growth and community participation for current customers. The strategy, which is different from marketing with the goal of acquiring new customers, relies heavily on maximizing strong customer relationships." — Influitive
Customer marketing also includes the content that enables your customers to be self-taught and self-served so that they can continue to see success with your solution.
In this eBook, you will learn:
- Why you should focus on customer retention as much as acquisition
- How to build a Knowledge Base to take the burden off your Support team.
- How to reduce churn and upsell existing users with content.