Creating A Successful Competitive Intelligence Program

There is an abundance of technology out there for sales and marketing teams to build a competitive strategy. But how do these tools integrate with one another? How to get executive buy-in to support implementation?

In this session, Sales for Life’s, Brian Lipp and Datanyze’s Director of Marketing, Sam Laber for this 30-minute session that discusses the data, tools and processes you need to create a competitive program.