How To Drive More Relevant Conversations With Buyers: The Role Of Marketing In Social Selling

In this value packed session, Sales for Life’s Brian Lipp and ReadyTalk’s Bo Bandy cover: 1) The reality of the modern buyer and the necessary changes that today’s B2B marketing teams demand; 2) How marketing can support sales teams with the right content that drives relevant conversations with prospects; and 3) How to align marketing with sales to implement a successful Social Selling program that connects with buyers.