People resist change, whether it’s internal change or with buyers. This isn’t because people don’t want to change. It starts with a more complex understanding how change will happen and the result will be. In this session, Jim Dickie (Co-Founder & Research Fellow, CSO Insights), Steve Woods (CTO & C-Founder, Nudge.ai) and Amar Sheth (VP of Customer Success, Sales for Life) will discuss why sales organizations must transform and how to do it.